Congratulations, you've won. No, not really!

At 13:17 today I received this email from on behalf of Boots:

You won!
You are the lucky winner of:
A trip for two to Barcelona courtesy of VO5 Extreme Style
We will be in contact with you shortly to arrange your prize.

Oh fantastic, great news. Especially after the recent sh*t!

But wait....

One and half hours later, I get the following:

We sincerely apologise, it appears that due to a technical error you have received an email stating that you have won a trip for two to Barcelona. We are sorry to say that this is not the case.
We apologise again for any inconvenience caused.

Apologise? Judging by Boots Facebook page, everyone who entered this competition received the same email. have copy and pasted on to several posts the below response:
Hi Everyone, Due to a technical error an email was sent to some of our customers saying that they had won a competition to win a trip to Barcelona. Unfortunately, this isn't the case and we would like to say how sorry we are for the disappointment this has caused. 
Many Thanks, Julieann 

Update: have now issued an email: 

Firstly, we want to say we’re really sorry for the emails you’ve received this afternoon in relation to the VO5 competition you entered.  Sadly, due to human error and a technical glitch we’ve sent the wrong email to you.  We work really hard to bring you exciting offers and competitions and are truly sorry for any upset caused by this as we know how very disappointed you must be. 
Unfortunately, it’s really not possible to send everyone to Barcelona (as much as we would’ve loved to!), however we have entered you into a draw for a second opportunity to win a trip to Barcelona.  We’ll be selecting the second winner on November 19th.  Additionally, and because we understand how let down you’ll be feeling, we’ll be adding an extra £10 worth of points (1000 points) onto your Boots Advantage Card for you to treat yourself next time you’re in store.

You’ll see the points appear on your account in the next few days and we’ve got our fingers crossed for you in your re-entry into the competition.
The Boots Advantage Card Team

I have heard approximately 9000 people got the original email. That's a major fail for any company, especially one as large as Boots.

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